The highest open rates are found in government-related emails, with an open rate of 28.77%.Here are a few examples of successful open rates: If you have a higher open rate, it usually means your subject lines resonate with your audience. This number shows what percentage of your audience opens the emails you send them. Open rates are one of the best ways to tell whether your email strategy is working. The data provided on this page was last updated in October 2019 and may vary from benchmarking data provided within the Mailchimp application. Here’s your apples-to-apples comparison with others in your industry. Our customers range from 1-person startups, small businesses to Fortune 500 companies, so the whole spectrum is represented in this data. We only tracked campaigns that went to at least 1,000 subscribers, but these stats aren’t pulled from a survey of giant corporations with million-dollar marketing budgets and dedicated email marketing teams. So we scanned billions of emails delivered by our system (where campaign tracking was activated, and where users reported their industry) and calculated the average unique open rates, click rates, soft bounces, and hard bounces by industry. Mailchimp sends billions of emails a month for millions of users. What kind of open rates should companies like yours expect? How many bounces are too many? What data do content marketers rely upon to improve engagement rates? The more context, the better. There are a lot of numbers in Mailchimp’s reports on email and marketing automation, but you might be wondering how your stats compare to others in the same industry. I enjoy exploring the island and relaxing and grooming with my family on the island,” her bio on Save the Chimps reads.Ĭopyright 2023 by KSAT - All rights reserved.Average email marketing campaign stats of Mailchimp customers by industry “My first time outside, I was in awe of the open sky, a sight I had never seen in my life as my former homes had cage tops. She is now fully integrated into a new family group of chimpanzees that have a 3-acre island to explore and the freedom to choose where and how to spend their days She was then driven from Orlando to the sanctuary in a climate-controlled semi-truck by volunteers from Pero Family Farms.ĭuring her life and her move from coast to coast, Vanilla had only seen the sky through the top of a cage. She was transported cross-country from California to Florida in a FedEx airplane, thanks to the FedEx Cares program. Vanilla was one of the final seven chimpanzees to be re-homed. In 2019, the Wildlife Waystation closed, causing nearly 480 animals to need to be re-homed, including 42 chimpanzees, according to Save the Chimps. She was then taken to California’s Wildlife Waystation in 1995 with a group of around 30 chimpanzees. You can watch the video of Vanilla in the media player at the top of this article.Īccording to her bio on Save the Chimps, Vanilla spent her early years in a now-closed biomedical research laboratory in New York where chimpanzees were commonly housed in 5′x5′x7′ cages suspended from the ground like bird cages. Sanctuary employees shared a video of Vanilla adjusting to her new digs, including the moment she was left “in awe of the sight of the vast open sky for the first time.” The chimpanzee’s name is Vanilla and she was recently rehomed at Save the Chimps, a privately funded sanctuary in Fort Pierce on Florida’s east coast. A 28-year-old chimpanzee saw an open sky for the first time in her life and her reaction, which was caught on camera, has since gone viral.
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